Table of Contents
- Introduction
- Marketing News
- Marketing Insights
- Marketing Health Services
- Marketing Research
- Marketing Management
- Marketing Intelligence
- Marketing Power
- Marketing Classics
Introduction
The American Marketing Association (AMA) is a professional association for marketers in the United States. One of the benefits of membership is access to eight business publications that cover a range of marketing topics. In this article, we'll take a closer look at each of these publications and what they have to offer.Marketing News
Marketing News is the AMA's flagship publication, providing news, insights, and analysis on the latest marketing trends and strategies. The publication covers a wide range of topics, from branding and advertising to social media and data analytics. Marketing News is a great resource for marketers who want to stay up-to-date on the latest industry developments.Marketing Insights
Marketing Insights is a quarterly publication that focuses on in-depth research and analysis of marketing topics. Each issue features articles written by leading marketing researchers and practitioners, covering topics such as consumer behavior, market segmentation, and marketing strategy. Marketing Insights is a must-read for marketers who want to stay on top of the latest marketing research.Marketing Health Services
Marketing Health Services is a quarterly publication that focuses on marketing in the healthcare industry. The publication covers topics such as patient engagement, healthcare branding, and healthcare technology. Marketing Health Services is a valuable resource for marketers who work in the healthcare industry.Marketing Research
Marketing Research is a quarterly publication that focuses on best practices in marketing research. The publication covers topics such as survey design, data analysis, and market segmentation. Marketing Research is a great resource for marketers who want to improve their research skills and stay on top of the latest research trends.Marketing Management
Marketing Management is a quarterly publication that focuses on marketing strategy and management. The publication covers topics such as product development, pricing strategy, and marketing metrics. Marketing Management is a must-read for marketers who want to improve their strategic thinking and management skills.Marketing Intelligence
Marketing Intelligence is a quarterly publication that focuses on competitive intelligence and market analysis. The publication covers topics such as market research, competitive analysis, and market trends. Marketing Intelligence is a valuable resource for marketers who want to stay ahead of their competitors.Marketing Power
Marketing Power is a bi-monthly publication that focuses on marketing education and professional development. The publication covers topics such as marketing ethics, career development, and marketing education programs. Marketing Power is a great resource for marketers who want to further their education and advance their careers.Marketing Classics
Marketing Classics is a bi-monthly publication that features classic articles from the AMA's archives. The publication covers topics such as branding, advertising, and marketing strategy. Marketing Classics is a valuable resource for marketers who want to learn from the pioneers of marketing.In conclusion, the American Marketing Association's eight business publications cover a wide range of marketing topics and provide valuable insights and resources for marketers. Whether you're looking for the latest marketing trends, in-depth research, or professional development opportunities, the AMA's publications have something for everyone.