How to Add Digital Marketing Skills in Resume
Table of Content
1. Introduction
2. Why Digital Marketing Skills are Important?
3. Identify Digital Marketing Skills
4. Showcase Your Skills
5. Highlight Your Digital Marketing Certifications
6. Add Relevant Keywords
7. Customize Your Resume for the Job
8. Keep Your Resume Updated
9. Conclusion
Introduction
Gone are the days when traditional marketing techniques such as print ads, billboards and TV commercials ruled the roost. Today, digital marketing has taken the center stage, and it is the most preferred mode of marketing for businesses of all sizes. As a result, digital marketing skills have become a must-have for professionals across industries. If you are looking to add digital marketing skills to your resume and enhance your career prospects, this article is for you.
Why Digital Marketing Skills are Important?
Digital marketing skills are important for several reasons. Firstly, they are in high demand. According to a report by Burning Glass, digital marketing skills are among the top 10 skills that employers are looking for in 2023. Secondly, digital marketing skills are versatile. They can be applied to a range of industries and job roles, including marketing, sales, public relations, and content creation. Thirdly, digital marketing skills are constantly evolving. By adding these skills to your resume, you demonstrate your willingness to learn and adapt to new technologies and trends.
Identify Digital Marketing Skills
The first step to adding digital marketing skills to your resume is to identify the skills you already possess. Some common digital marketing skills include:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Analytics and Data Analysis
Once you have identified the skills you possess, you can start working on enhancing them and adding them to your resume.
Showcase Your Skills
When adding digital marketing skills to your resume, it is important to showcase them in a way that stands out. One way to do this is to provide specific examples of how you have used your digital marketing skills to achieve specific goals. For example, if you have experience in social media marketing, you can mention how you increased the company's social media following by X% or how you ran successful social media campaigns.
Highlight Your Digital Marketing Certifications
Digital marketing certifications are a great way to demonstrate your proficiency in specific digital marketing skills. There are several online courses and certifications available in digital marketing, ranging from beginner to advanced levels. Some popular certifications include:
- Google Ads Certification
- Google Analytics Certification
- Hubspot Inbound Marketing Certification
- Facebook Blueprint Certification
By adding these certifications to your resume, you can demonstrate your commitment to learning and your expertise in specific digital marketing skills.
Add Relevant Keywords
Adding relevant keywords to your resume is important, especially if you are applying for jobs online. Many companies use Applicant Tracking Systems (ATS) to scan resumes for relevant keywords before sending them to recruiters. To ensure that your resume gets past the ATS, it is important to include relevant keywords related to the job you are applying for. Some keywords related to digital marketing include:
- SEO
- PPC advertising
- Social media marketing
- Email marketing
- Content marketing
- Google Analytics
However, make sure to use these keywords in a natural and relevant way, and avoid keyword stuffing.
Customize Your Resume for the Job
Customizing your resume for the job you are applying for is important. This means highlighting the digital marketing skills that are most relevant to the job and tailoring your resume to meet the requirements of the job description. By doing this, you demonstrate to the employer that you are a good fit for the job and have the necessary skills to perform the job duties.
Keep Your Resume Updated
Finally, it is important to keep your resume updated with the latest digital marketing skills and certifications. Digital marketing is a rapidly evolving field, and new technologies and trends emerge frequently. By keeping your resume updated, you demonstrate to the employer that you are committed to learning and growing in your career.
Conclusion
Adding digital marketing skills to your resume can be a game-changer for your career. By following the tips outlined in this article, you can showcase your digital marketing skills and certifications in a way that stands out to employers. Remember to customize your resume for the job, highlight your achievements, and keep your resume updated with the latest digital marketing skills and certifications.
LSI Keywords:
1. Digital marketing certification
2. Google Analytics
3. Social media marketing
4. Pay-per-click advertising
5. Email marketing
NLP Keywords:
1. Enhance career prospects
2. Versatile digital marketing skills
3. Willingness to learn
4. Latest digital marketing skills
5. Game-changer for your career