What Is The Best Way To Learn Digital Marketing? SkillCircle.in from skillcircle.in Table of Contents:
1. Introduction
2. Understanding Digital Marketing
3. Google's Free Digital Marketing Courses
3.1. Google Digital Garage
3.2. Google Analytics Academy
3.3. Google AdWords
4. Google's Paid Digital Marketing Certifications
4.1. Google Ads Certification
4.2. Google Analytics Certification
4.3. Google Marketing Platform Certification
5. Additional Resources for Learning Digital Marketing
5.1. HubSpot Academy
5.2. Moz Academy
5.3. Udemy
6. Conclusion
Digital marketing has become an essential part of business growth in the modern era. With the rise of the internet and social media, companies must have an online presence to succeed. However, digital marketing can be a daunting field to navigate, especially for beginners. Fortunately, Google offers a plethora of resources to help you learn digital marketing and improve your online presence.
Understanding Digital Marketing
Before we dive into Google's resources, it's essential to understand what digital marketing is. Digital marketing refers to any marketing efforts that use digital channels to reach consumers. These channels include search engines, social media, email, and websites. The goal of digital marketing is to promote a product or service and increase brand awareness.
Google's Free Digital Marketing Courses
Google offers several free digital marketing courses through its Digital Garage platform. These courses cover a range of topics, including search engine optimization (SEO), social media marketing, and email marketing.
Google Digital Garage
The Google Digital Garage offers over 40 courses on digital marketing topics. These courses are designed to be bite-sized and can be completed at your own pace. They also offer a certification upon completion, which you can add to your resume or LinkedIn profile.
Google Analytics Academy
Google Analytics is a powerful tool that allows you to track website traffic and user behavior. The Google Analytics Academy offers courses on how to use this tool effectively. These courses range from beginner to advanced and cover topics such as data analysis and reporting.
Google AdWords
Google AdWords is an advertising platform that allows companies to display ads on Google's search results pages. The Google AdWords course teaches you how to create effective ad campaigns and use AdWords to drive traffic to your website.
Google's Paid Digital Marketing Certifications
In addition to its free courses, Google offers several paid certifications that demonstrate your expertise in specific digital marketing areas.
Google Ads Certification
The Google Ads certification demonstrates your proficiency in creating and managing Google AdWords campaigns. This certification requires passing two exams and costs $100.
Google Analytics Certification
The Google Analytics certification demonstrates your ability to use Google Analytics effectively. This certification requires passing the Google Analytics Individual Qualification (IQ) exam, which costs $50.
Google Marketing Platform Certification
The Google Marketing Platform certification demonstrates your expertise in using Google's marketing tools to improve business results. This certification requires passing the Google Marketing Platform exam, which costs $50.
Additional Resources for Learning Digital Marketing
While Google's resources are a great place to start, there are plenty of other resources available to help you learn digital marketing.
HubSpot Academy
HubSpot Academy offers a range of free courses on inbound marketing, email marketing, and content marketing. These courses are designed to be comprehensive and provide hands-on experience.
Moz Academy
Moz Academy offers courses on SEO, link building, and local search. These courses are designed to be practical and actionable, so you can apply what you learn immediately.
Udemy
Udemy is an online learning platform that offers courses on a wide range of topics, including digital marketing. While some courses are free, most require payment. However, Udemy often has sales, so you can find courses at a discounted price.
Conclusion
Digital marketing is a critical skill for any business owner or marketer. Google's resources provide an excellent starting point for learning digital marketing, whether you're a beginner or looking to advance your skills. With the additional resources available, you can become a digital marketing expert in no time. LSI Keywords: Online marketing, Social media marketing, Google Analytics, AdWords, Inbound marketing NLP Keywords: Digital marketing resources, Free courses, Paid certifications, Essential skills, Online presence