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Types of Communication System in Marketing Management
Communication plays a vital role in the success of any business, especially in marketing management. In today's world, where technology is rapidly advancing, there are different types of communication systems that companies use to communicate with their clients and customers. In this article, we will discuss the various types of communication systems in marketing management.
1. Advertising Communication
Advertising communication is one of the most common types of communication used in marketing management. It is a paid form of communication that aims to promote a product or service to a large audience. This type of communication can be done through various mediums like TV, radio, newspapers, magazines, billboards, and social media.
2. Personal Selling Communication
Personal selling communication involves a one-on-one interaction between the sales representative and the prospective customer. This type of communication is more personalized and focuses on building a relationship with the customer. Personal selling communication is often used for high-end products or services that need specialized knowledge.
3. Public Relations Communication
Public relations communication is used to build and maintain a positive image of the company in the eyes of the public. This type of communication aims to create a good relationship between the company and its stakeholders, including customers, employees, investors, and the media.
4. Direct Marketing Communication
Direct marketing communication involves communicating directly with the target audience through various mediums like email, SMS, telemarketing, and direct mail. This type of communication is more targeted and personalized, and aims to create a direct response from the customer.
5. Digital Marketing Communication
Digital marketing communication is a type of communication that uses digital channels like social media, email, search engines, and websites to promote a product or service. This type of communication is becoming increasingly popular as more and more people are using digital devices to consume content.
6. Word-of-Mouth Communication
Word-of-mouth communication is a type of communication that happens between customers and their peers. This type of communication is based on personal experiences and recommendations, and is often considered to be the most effective form of communication.
7. Sales Promotion Communication
Sales promotion communication involves offering incentives and discounts to customers to encourage them to buy a product or service. This type of communication is often used to boost sales during a specific period, like a holiday season or a product launch.
8. Sponsorship Communication
Sponsorship communication involves associating the company with a particular event or activity to gain exposure and build brand awareness. This type of communication is often used for sports events, music concerts, and charity events.
Conclusion
In conclusion, communication is an essential aspect of marketing management, and there are different types of communication systems that companies can use to promote their products or services. Each communication system has its own advantages and disadvantages, and companies must choose the ones that best suit their needs and goals.
Table of Contents
1. Advertising Communication
2. Personal Selling Communication
3. Public Relations Communication
4. Direct Marketing Communication
5. Digital Marketing Communication
6. Word-of-Mouth Communication
7. Sales Promotion Communication
8. Sponsorship Communication
Conclusion
LSI Keywords:
Communication, Marketing Management, Advertising, Personal Selling, Public Relations, Direct Marketing, Digital Marketing, Word-of-Mouth, Sales Promotion, Sponsorship
NLP Keywords:
Communication Systems, Marketing Management, Target Audience, Personalized, Brand Awareness, Direct Response, Positive Image, Promote, Incentives, Discounts.